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Just in: California’s most iconic vendors now in The Bay Area every week
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Bay Area
We place orders with vendors days ahead of pick up so that they can plan their production, reduce waste, and give staff time to make their amazing products. This also allows us to limit our environmental impact and reduce delivery fees for you.
Delivery on:
Tuesday, August 9thSaturday, August 13th

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Our mission is to enable local businesses to easily expand their presence across and beyond their community.

Accessibility is one of our core values, for both our customers and producers. Locale gives local producers access to a larger customer base, bolstering brand awareness and reaching far away communities. We give customers the ability to discover new food and support businesses all across their community.

At Locale our business model is built around the needs of our local businesses and farms, putting them first. That’s why when you order on Locale, you wait a few days to get your delivery. Our business partners need this time to plan their production so that they can eliminate waste and give their staff the time that they need to make the amazing products that we offer on Locale.

Learn more about our mission and our team here >

Meet the team

Chris Clark
Co-Founder

Chris grew up in Los Gatos and graduated from Cal Poly SLO. He’s always loved supporting local businesses at farmers markets and exploring the Bay to try new, interesting food. His favorite part of Locale is being able to connect residents with the best food in the Bay and finding creative ways to support our local economy. He loves being outdoors - either at the beach and scuba diving in the summer or skiing in the winter.

Jonathan Friedland
Co-Founder

Jonathan went to Los Gatos High School and graduated from UCLA in 2019. He started Locale with Chris by sending a Google form that served as Locale's website to parents and friends. It went viral. Over the past year, Locale has helped people discover and support dozens of amazing local businesses. Jonathan grew up in the Bay Area and gives back by serving on the Board of the Los Gatos Chamber of Commerce.

Kaveh Nemati
Head of Finance

Kaveh grew up in Cupertino and went to Cal Poly SLO. He comes from a background of working in agtech and jumps at any opportunity to support or work with farmers. He also enjoys trying new restaurants and connecting with local people to explore their food interests. Both of which, Locale has given him the opportunity to do. In his free time, he likes to play soccer, snowboard, and read books.

Avto Grigolia
Creative Director

Avto grew up in Cupertino and graduated from California College of the Arts with a degree in Interaction Design. His hopes are to use design thinking to help simplify the process of buying fresh food and giving the public access to quality local businesses. He enjoys activities like hiking, snowboarding, and meditation.

Ryan Dale
Head of Operations

Ryan graduated from Los Gatos High School in 2016 and has a degree from USC in Mechanical Engineering. A huge fan of quality, local food, he jumped at the opportunity to join his friends grow Locale. His favorite part of his job is working with the talented team that makes Locale’s mission possible. Outside of work, he enjoys snowboarding and spending time with his friends and family.

Ellie Rizol
Head of Human Resources

Ellie grew up in the Bay Area and graduated from Colorado State University. She looks for a strong sense of community wherever she goes and found that in working with Locale. Ellie enjoys nurturing a rewarding environment by creating an engaging experience for every individual. When she’s not working, you’ll find her developing competition horses, going on walks with her dog, or eating tasty foods with friends.

Grace Simmons
Head of Bay Area Marketing

Grace grew up in Santa Monica and graduated from UC Davis in 2019 with a BS in Communications and Professional Writing. Food is her passion and she has a background cooking in a Michelin Star fine dining restaurant in San Francisco. She found her home at Locale, the perfect marriage between writing and food. Her favorite part about her work is speaking with the restaurant owners, food entrepreneurs, and farmers who make up the Locale community.

Christine Bowser
Affiliate Marketing Manager

Christine is currently a senior at San Diego State University planning to graduate next Spring. She was born and raised in Los Gatos and couldn’t pass up the opportunity to intern at Locale knowing it was rooted in my local community.  She’s  passionate about supporting local businesses and knowing exactly where her food is from. She loves going on hikes, laying out at the beach, and spending time with people who make her smile.

Sandro Schoenhoefer
Director of Operations LA

Sandro grew up in Orange County and graduated from Sonoma State University. He was raised in a kitchen by his Italian immigrant grandparents and has a deep appreciation for the culinary industry.  In his free time, he enjoys playing soccer and cooking for his friends, family, and Locale teammates. A quote he lives by is, “you make friends with coffee and keep them with whiskey”.

Cecy Harmon
Head of LA Marketing

Cecy grew up in Mexico and graduated from Culinary and business school. She is obsessed with finding new food adventures to try each week and has a background as a food business owner, marketer, and food photographer. Her favorite part of working at Locale is being able to merge her career with her passion for food to help local businesses and help people find the best food in LA.

Connor McGrath
Head of Customer Experience

Connor grew up in Los Gatos and graduated from the university of Arizona in 2019. He is very excited to join a company that originated in his home town, that's dedicated to delivering amazing products all around the Bay Area. Connor is a big fan of cooking and enjoys photography, concerts, along with trying new restaurants and foods

Lauren Lubrano
San Diego GM

Lauren was born and raised in New Jersey before moving cross-country, ultimately landing in San Diego. She started her career in the early days at Uber where she focused on marketing, operations and events before leaving tech to pursue her passion for food. She worked as a private chef until the pandemic hit and then dove back into her startup roots within the meal delivery space. Lauren is deeply passionate about food and loves supporting local business, making Locale the perfect place to merge these passions with her career

Lindsey Qualman
Bay Area GM

Lindsey grew up in the Bay Area and is a true West Coaster at heart. She is passionate about championing food entrepreneurs and helping to connect end consumers with the people that make and grow their food. Having first met the Locale team as an external vendor, Lindsey is fortunate enough to have worked on both sides of the food delivery world. What drew her to Locale was the mission to make food discovery fun and accessible to folks living in the Bay Area, while also putting each vendor first, serving as an extension of their internal team to help drive new business. She enjoyed working with Locale so much as a vendor, she jumped at the opportunity to join the team and head Locale’s flagship market in the Bay Area.

Emma Weideling
Project Coordinator

Emma grew up in Los Gatos and graduated from UC Santa Barbara in 2020 with a degree in Psychology.  Her favorite parts about working at Locale are being able to be a part of such an incredible working culture, while learning about amazing new restaurants, bakeries, and farms in the local community. In her spare time, she loves to go on hikes, practice yoga, travel, and spend quality time with friends and family.

William Cryer
People Operations

William grew up in Campbell, graduated from UCLA in 2021, and found himself right back where he started. Dedicated to impacting his community, he knew Locale was the perfect opportunity to cultivate meaningful and accessible food discovery for people all around the Bay Area. When he’s not developing Locale’s culture and staff, you can find him exploring the best hiking trails, reading the new New York Times bestseller, or testing recipes with Locale’s delicious products.

Locale Mission Statement

Accessibility is one of our core values, for both our customers and producers. Locale gives local producers access to a larger customer base, bolstering brand awareness and reaching far away communities. We give customers the ability to discover new food and support businesses all across their community.

Founding story:

Chris and Jonathan have been best friends since high school and have always been passionate about finding the best food while supporting their local community. They created Locale with a simple Google Form that they sent around to friends’ parents during the pandemic as a quick way to help out their favorite local businesses who were struggling. Locale quickly turned into something much larger, a curated marketplace that allows community members to support and purchase from their favorite local businesses, even up to 100 miles away.

Founders Jonathan Friedland and Chris Clark

We started Locale in May 2020 to create the ideal, producer friendly partner because we believe that current delivery services have been built entirely around the needs of consumers and are often harmful to producers — setting unsustainable margins, charging listing fees, and unpredictable demand that doesn’t allow small businesses to plan their production. At Locale our business model is built around the needs of our local businesses and farms, putting them first. That’s why when you order on Locale, you wait a few days to get your delivery. Our business partners need this time to plan their production so that they can eliminate waste and give their staff the time that they need to make the amazing products that we offer on Locale.

Who we are:

At our core, we’re a group of passionate foodies who grew up loving food and always longing for ways to try new, amazing local products. We love discovering new food and sharing this with our amazing customers while empowering the producers that we work with to reach more customers in a sustainable way.

How we support our community:

How we aim to be the best possible partner to our amazing producers.

  • Unlike real-time delivery services that order minutes ahead of time, we order days ahead of time so producers can plan their production and minimize waste
  • We aim to uphold the strong brands that our iconic business partners have worked hard to build. As a result, we only work with businesses and farms that produce the highest quality, responsibly sourced products.
  • We deliver to far away customers who live up to 100 miles away from producers. This means that we’re not cannibalizing in-store sales for our business partners. Instead, we’re helping them reach new customers and those that can’t make a long trip every week. 

We value all of our stakeholders, including our drivers. 

  • We pay drivers well. We pay them a flat rate and per mile so that we guarantee them at least $25/hour.
  • We commit to full pay transparency and believe our drivers should understand how much they’re going to make before they spend their time driving with us. Drivers sign up days ahead of time with full knowledge of how much they’re going to make.
  • Most of our drivers are local college and high school students.
Some of our amazing ambassadors


Last but not least, we love our customers.

  • We enable you to support your favorite small business, across your entire community and discover new food while knowing that every dollar you spend on Locale is going towards fueling your local economy

Other ways we give back to the community.

  • To both give back to local causes and minimize our food waste, we donate to local food banks weekly. We have donated over 10,000 pounds of food to food banks such as: Live Oak Senior Nutrition Center, Sunnyvale county winter shelter and HomeFirst services
  • We donated 10% of our revenue during the wildfires last year to the California Wildfire Fund. We step up when our community needs us.
  • This past holiday season we partnered with Loaves and Fishes to offer food box donations. By matching eat meal donated by our customers, we were able to donate over 1,000 meals to those in need all across the Bay Area!

So thank you for shopping Locale. Without you, we wouldn’t be able to support these amazing local businesses together. We appreciate each and every one of you for understanding that good things come to those who wait. Thank you for being patient and waiting up to a week to get these amazing local products delivered. While we’ll continue improving Locale for our amazing customers, we vow to never compromise at the sacrifice of our partners.

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